Facebook Ads for small businesses If you are reading this article, chances are that you are interested in leveraging the power of paid advertising on Facebook to further your business. In this article I discuss the 5 most important reasons why you need to consider using paid advertising on Facebook as a part of your marketing strategy. 1. Facebook has the largest market share among all social media platforms   (source:  sproutsocial ).  Facebook had almost 2. 45 billion monthly active users globally, and it's user base continues to grow. Out of this 269 million users are in India, followed by 183 million in US. And this number is growing fast.  No matter the size of your business, you cannot ignore Facebook. You need it to remain competitive. With such a large base of active users globally, there is always someone out there looking for a product or service like yours.  2. It is more affordable, than you think. You can set your own budget According to the Fa