In this article we will discuss what is paid advertising, why should a small business consider using paid leads, and how should they go about doing it. Let us define some terms used in this article :   Paid advertising : The process of marketing your content through paid methods. SEM : Search Engine Marketing. This is a process of internet marketing that promotes a website by increasing its visibility website in search engine result pages (SERP).  SMM : Social Media Marketing. This is a process of internet marketing that utilizes the social media platforms as a marketing tool.  Leads: Any user who is interested in interacting with the services or products sold by your company. They may not be ready to make a purchase immediately, but may do so in the future.  How do I start out with paid advertising:  Paid Ads can be implemented on the search engines (like Google, Bing or Yahoo) or on Social media platforms (like Facebook, Twitter, Pinterest, LinkedIn).  ...

What does a digital marketing consultant do? A digital consultant aka digital marketing consultant is someone who is hired by a business to help them leverage marketing the business through electronic channels.  Digital marketing consultants  utilize the computer, internet or other social media platforms and technologies to promote a product or a service. They can be hired to work on a specific project. They work as a part of a team or can work independently. A digital marketing consultant works to raise brand awareness and lead generation through digital channels. They help with advertising - paid or free. Digital marketing for small business In today's environment, every business needs an online presence to remain profitable and retain customers. Many companies are large enough to be able to manage all their marketing functions using a team of in-house specialists, while others outsource this to dedicated agencies or individuals.  A dig...