In today's digital society, using social media for business is a no brainer.  The big question is: Which platform/s should your company engage in? Should you stick to 2-3 platforms or make accounts on several? How often should you post on each platform? And what type of content should you post? In this blog post, we explain why a business (it may be a single owner business run from a basement office or a multinational corporation with branches in multiple countries) should pay attention to their social media.  Using social media for business We know that every business (no matter the size) needs social media to be able to truly leverage the digital landscape profitably. There are a few reasons why using social media correctly is important for your business.  Reasons why social media is important for business It helps with Brand awareness According to Investopedia , brand awareness is the marketing term used to describe the degree to which consumers recognize a service or ...

  The use of video as a marketing tool is increasing rapidly. YouTube is not just a platform for creating and uploading video content, it is the world's second largest search engine.  Creating video content on YouTube can help a business drive social engagement, increase online conversions , engage online audience visually and increase your bottom line. Plus, YouTube is great for SEO (search Engine optimization), because it increases online visibility of your website. So, whether you decide to place a video on your homepage or decide to use it on your landing page, video content should be a part of your marketing strategy. Here is a guide on how to do YouTube SEO. In this article we have outlined 3 easy to follow steps to help you successfully use video in your content marketing strategy.  Keyword research Creating and uploading video content Measuring Success How to do YouTube SEO? Keyword Research This is the first step to create video content successfully. Why is this ...

We have all heard the saying 'content is the king' in digital marketing, but what does this mean and why is content marketing so important to your overall digital marketing strategy? And does generating and publishing content really help in growing your business? If you have ever wondered about the above questions, this article is for you.  To answer the above questions, the first question we need to answer is What is content writing in digital marketing? According to SEO Guru,  Brian Dean  content writing is the process of planning and creating web content. Creating web content includes writing blogs, social media posts, creating video tutorials, video blogs, podcasts, infographics, photographs, or publishing landing pages, web pages. Anything that your company publishes on the internet can be classified as web content.  Now let us answer another question:   Why do they say 'content is the king' in digital marketing? And why is content marketing such an im...

Are you a small business owner who is wondering how to start using social media for your business? Or does your business have customers in the offline world and you are now wondering if you should invest in creating an online presence for your company? If you have answered yes to any of the questions, you have come to the right place.  This article will answer 2 important questions:  How is a Facebook business page different from a personal profile?  Why does your business needs a Facebook page? A Facebook business page is different from a personal page Personal profile As the name suggests, a personal profile is for a person. You can connect to your friends and family using your personal profile. You can even share important news, updates and photographs. You can get news and updates from organizations and other pages that interest you on your personal profile. Business page A Facebook business page is free to set up. It is your business' online presence on Facebook....

Facebook Ads for small businesses If you are reading this article, chances are that you are interested in leveraging the power of paid advertising on Facebook to further your business. In this article I discuss the 5 most important reasons why you need to consider using paid advertising on Facebook as a part of your marketing strategy. 1. Facebook has the largest market share among all social media platforms   (source:  sproutsocial ).  Facebook had almost 2. 45 billion monthly active users globally, and it's user base continues to grow. Out of this 269 million users are in India, followed by 183 million in US. And this number is growing fast.  No matter the size of your business, you cannot ignore Facebook. You need it to remain competitive. With such a large base of active users globally, there is always someone out there looking for a product or service like yours.  2. It is more affordable, than you think. You can set your own budget ...

Social Media For Business Social media should be an integral component of a company's marketing strategy. Any business that wants to remain competitive needs to have an online presence.  There are many social media platforms you can have accounts on for your business. In 2019, there were 2.95 billion social media users world wide (Source:  Statista ).  And this number is only growing.  What does that mean for your business? That means, no matter what your business is about; there is always someone interested or looking for your product/service or something similar to it. For most businesses that means their customers are already on social media.  Not having a social media presence can mean that a small business is loosing out on connecting with their existing customers online or advertising to potential customers. Not having a social media presence can mean a business is loosing out on a fast, inexpensive way to reach a global audience. ...