Whether you maintain a blog for hobby or for a company, you need to know how to determine if your blog is a success or not. To determine this, you need to monitor the online traffic that visits your blog. Google Analytics is an excellent tool to have to do that. Once you do that, you need to know the Google Analytics metrics to monitor to determine if your blog is reaching the intended audience and is performing as it should or not.  RELATED: Do I need to set up Google Analytics for my website? How will it help my business grow?  Consider this scenario: You have 2 blog posts. The first blog post receives a 100 hits per day, but all of the traffic leaves your domain within 10 seconds of your website loading in their browser. You have another blog post that gets only 75 visitors per day, but almost all of those visitors spend few minutes browsing through all the other pages or posts on your website. Which blog post will you consider to be more successful, blog post 1 or 2? and w...

Since you have arrived at this blogpost; chances are that you are a website owner, or someone interested in web development . This tutorial is aimed at businesses considering using Google Tag Manager to help with their marketing needs. Let us begin this article by clearing the basics. This contains answers to some of the common questions businesses have about using the Google Tag Manager. Since Google Tag Manager and Google analytics are closely related, this FAQ also answers some basic questions about Google Analytics. This tutorial is divided into many sections: What is Google Tag Manager? What can I use Google Tag Manager for? What is Google Analytics? Who can install Google Analytics on my website? Do I need to set up both Google Analytics and Google Tag Manager on my website? What kinds of businesses need to install the Google Tag Manager on their website? 1. What is Google Tag Manager? Google Tag Manager is a free tag management system developed by Google that can be used by mark...

 Are you wondering what is 'Web Analytics'? and why is it important for your website?  In this article, we will explain define web analytics, discuss a tool most commonly used by businesses and why you should use it too.  What is Web Analytics? Website Analytics, or Web Analytics, refers to the collection, processing, measurement, and reporting of data generated on the web.  Simple enough! No, not really. The next question here is what actually is this 'data' and how is it generated? Simply put, all users of the website (human or non-human) generate data by the activities they perform online. Measuring this online data is one of the jobs performed by a web analytics tool. Processing it into usable information and reporting is another.  Web analytics provides you usable information about the users that visit your web property.  Why is Web Analytics important?  It helps you measure how well your website is performing. It helps you set goals and work towa...

Yes, you do need to set up Google Analytics on your web property to track and understand visitors. Data gathered using Google Analytics will give you useful insights that can be used for marketing purposes. If you have ever wondered whether you need to set up Google Analytics for your website and why, this article is for you.  What is Google Analytics?  Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is used by website owners to understand traffic to their web property (website or an app). The data collected by Google Analytics is anonymous.  This means that that It does not collect personally identifiable data like your name and email address. What data does Google Analytics collect and how can I use it to help my business?  When a user visits your property, Google Analytics starts tracking the visitor and collecting data. At its basic set up, it collects data like: Time of visit, page visited, and time spent...