What is keyword research in SEO and why is it important? Have you ever wondered about keyword research and why is it important to your SEO strategy? We have you covered. In this guide we explain some definitions, show you how to use a free tool for keyword research and explain to you why it is important to do it before you implement your SEO strategy. What is a keyword? Keyword is a word or a string of words (called a phase) that users type into the search engines, to find the content they want. The most common search engine users use to find information is Google . These keywords can also be referred to as ' SEO keywords ' or 'Search Queries'. Though these terms are often used interchangeably, there is a difference between the two terms . Keywords are used to for SEO purposes, while search queries are what the user type in the search engines to locate the information they need.  Another common tern is long-tail keywords. Long-tail Keywords are usually longer than most...

YES - a simple answer to the question.   As a digital marketing service provider, I find SEO to be one of the toughest services to sell to small businesses. Reason: you cannot see the results immediately. SEO is a long-term strategy to rank your website for relevant keywords. This makes small businesses reluctant to invest resources in SEO.  What makes SEO so important? Let us dig deeper to understand the relevancy of SEO better. What is SEO?   SEO is an acronym for Search Engine Optimization. It refers to the process of optimizing your website (design and content) so that it becomes more attractive to the search engine. This is done in hopes that the search engine will display our website on top of the search engine result pages, sending more organic or unpaid traffic to our website.  Why is SEO relevant to small businesses?  In simplest terms, good SEO helps your website or blog stand out. Google generates 1.1 million GB of internet traffic per minu...