What is keyword research in SEO and why is it important? Have you ever wondered about keyword research and why is it important to your SEO strategy? We have you covered. In this guide we explain some definitions, show you how to use a free tool for keyword research and explain to you why it is important to do it before you implement your SEO strategy. What is a keyword? Keyword is a word or a string of words (called a phase) that users type into the search engines, to find the content they want. The most common search engine users use to find information is Google . These keywords can also be referred to as ' SEO keywords ' or 'Search Queries'. Though these terms are often used interchangeably, there is a difference between the two terms . Keywords are used to for SEO purposes, while search queries are what the user type in the search engines to locate the information they need.  Another common tern is long-tail keywords. Long-tail Keywords are usually longer than most...

In today's digital society, using social media for business is a no brainer.  The big question is: Which platform/s should your company engage in? Should you stick to 2-3 platforms or make accounts on several? How often should you post on each platform? And what type of content should you post? In this blog post, we explain why a business (it may be a single owner business run from a basement office or a multinational corporation with branches in multiple countries) should pay attention to their social media.  Using social media for business We know that every business (no matter the size) needs social media to be able to truly leverage the digital landscape profitably. There are a few reasons why using social media correctly is important for your business.  Reasons why social media is important for business It helps with Brand awareness According to Investopedia , brand awareness is the marketing term used to describe the degree to which consumers recognize a service or ...

  The use of video as a marketing tool is increasing rapidly. YouTube is not just a platform for creating and uploading video content, it is the world's second largest search engine.  Creating video content on YouTube can help a business drive social engagement, increase online conversions , engage online audience visually and increase your bottom line. Plus, YouTube is great for SEO (search Engine optimization), because it increases online visibility of your website. So, whether you decide to place a video on your homepage or decide to use it on your landing page, video content should be a part of your marketing strategy. Here is a guide on how to do YouTube SEO. In this article we have outlined 3 easy to follow steps to help you successfully use video in your content marketing strategy.  Keyword research Creating and uploading video content Measuring Success How to do YouTube SEO? Keyword Research This is the first step to create video content successfully. Why is this ...

As a business owner, chances are that you have toyed with this question 'should I hire a digital marketing agency to do my SEO or do it in-house?', or maybe you are still wondering about it. In this blog post, we will discuss some reasons on why hiring a dedicated team to handle some of your marketing needs is a good idea.  A lot of businesses are tempted to do it in-house. We completely understand this temptation to DIY, and will try and explain why it is a good idea to let the professionals handle it for you. If you want to increase the visibility of your website online, you need to have it optimized. SEO stands for search engine optimization. It includes making your website easier to crawl and index by the search engine. A well optimized website, helps increase the organic traffic and improve the overall popularity of your website.  Why should you hire a Digital Agency to handle your SEO? Below are 4 reasons you as to why you need to outsource your SEO to a Digital Agency/C...

Below is a list of 5 of our most visited blogs of the year 2020.  1. Email marketing tutorial for small businesses As the name suggests, this is a tutorial for small, mid-sized businesses We use Mailchimp as our email automation provider in this tutorial. If you have ever wondered about email marketing or Mailchimp, this is a great place to start.  Want to send out a weekly or monthly newsletter to your audience, but don't know how to? Read this blog post and follow along. 2. Google My Business: A tutorial for small businesses Our next most visited blog of 2020 is another tutorial aimed at small, to mid-sized businesses.  Have you ever wondered about using the free tool called ' Google My Business ' offered by Google to grow your business. If so, you have come to the right place. In this post you will learn about how to start using this tool for your business. 3.  Google AdWords or Facebook advertising: Which is better for small businesses? Have you ever wondered abo...

  Have you ever wondered what is social media marketing? And why it is important? In this article, we aim to explain what is social media marketing and why should a business engage in it. Social Media Marketing Social Media Marketing (SMM) is a form of digital marketing using social media networks and social media websites.  As of writing this article, there are  95+ social networking sites.  According to a survey (Statista, October 2020), Facebook was the most widely used social media platform globally. In the United States, Facebook was closely followed by You Tube. In today's digital landscape, having a Facebook page for your business has become a no brainer. Even if your business does not engage in ecommerce, and only sells services/products at a physical location.  Social media marketing involves more than just having social media pages/accounts for your business. Say you have a consulting business. You have rented an office space and have a list of client...

We have all heard the saying 'content is the king' in digital marketing, but what does this mean and why is content marketing so important to your overall digital marketing strategy? And does generating and publishing content really help in growing your business? If you have ever wondered about the above questions, this article is for you.  To answer the above questions, the first question we need to answer is What is content writing in digital marketing? According to SEO Guru,  Brian Dean  content writing is the process of planning and creating web content. Creating web content includes writing blogs, social media posts, creating video tutorials, video blogs, podcasts, infographics, photographs, or publishing landing pages, web pages. Anything that your company publishes on the internet can be classified as web content.  Now let us answer another question:   Why do they say 'content is the king' in digital marketing? And why is content marketing such an im...

Goodbye 2020, welcome 2021!  The year 2020 has been a game changer, to say the least. No one can predict with absolute certainty what the year 2021 will be like.  The digital landscape is the hardest to predict. With new technologies and tools being introduced at a neck breaking speed, 2021 hold challenges that not only seem difficult to predict; but often hard to navigate. By now, most businesses have woken up to the reality that they need an online presence. Online presence for most businesses is no longer limited to a website; they need a responsive website  a strong social media presence , and  email marketing among others.  Here is a list of 5 interesting trends in digital marketing to be aware of in the year 2021. Hello Alexa! The use of voice controlled devices like Google Home, Amazon's Alexa, Apple's Siri and Microsoft's Cortona will continue to rise. Smart-home controlled automation has been around for a while now. Due to the lockdown, people are gett...

YES - a simple answer to the question.   As a digital marketing service provider, I find SEO to be one of the toughest services to sell to small businesses. Reason: you cannot see the results immediately. SEO is a long-term strategy to rank your website for relevant keywords. This makes small businesses reluctant to invest resources in SEO.  What makes SEO so important? Let us dig deeper to understand the relevancy of SEO better. What is SEO?   SEO is an acronym for Search Engine Optimization. It refers to the process of optimizing your website (design and content) so that it becomes more attractive to the search engine. This is done in hopes that the search engine will display our website on top of the search engine result pages, sending more organic or unpaid traffic to our website.  Why is SEO relevant to small businesses?  In simplest terms, good SEO helps your website or blog stand out. Google generates 1.1 million GB of internet traffic per minu...

Mailchimp is an all-in-one integrated marketing platform for small businesses; a marketing automation platform and email marketing service.  Let us understand what this means and what is Mailchimp used for? All small businesses need an audience to market their product or service to. Getting online and having a website is a way to do it. Having social media accounts on Facebook , or other platforms is a way to engage with your audience, so is sending out newsletters and emails.  All these are marketing functions which can be performed using a CRM (Customer relationship management) platform like Mailchimp. CRM stands for Customer Relationship Management. A business can maintain a list of its customers, grow its audiences and engage with them using this platform. All businesses and companies want to grow their revenue and expand their reach to by targeting global audiences. Mailchimp provides them with the tools to do so. What is Mailchimp used for? To create and store mailing l...