Have you ever wondered what is social media marketing? And why it is important? In this article, we aim to explain what is social media marketing and why should a business engage in it. Social Media Marketing Social Media Marketing (SMM) is a form of digital marketing using social media networks and social media websites.  As of writing this article, there are  95+ social networking sites.  According to a survey (Statista, October 2020), Facebook was the most widely used social media platform globally. In the United States, Facebook was closely followed by You Tube. In today's digital landscape, having a Facebook page for your business has become a no brainer. Even if your business does not engage in ecommerce, and only sells services/products at a physical location.  Social media marketing involves more than just having social media pages/accounts for your business. Say you have a consulting business. You have rented an office space and have a list of client...

In this article we will discuss what is paid advertising, why should a small business consider using paid leads, and how should they go about doing it. Let us define some terms used in this article :   Paid advertising : The process of marketing your content through paid methods. SEM : Search Engine Marketing. This is a process of internet marketing that promotes a website by increasing its visibility website in search engine result pages (SERP).  SMM : Social Media Marketing. This is a process of internet marketing that utilizes the social media platforms as a marketing tool.  Leads: Any user who is interested in interacting with the services or products sold by your company. They may not be ready to make a purchase immediately, but may do so in the future.  How do I start out with paid advertising:  Paid Ads can be implemented on the search engines (like Google, Bing or Yahoo) or on Social media platforms (like Facebook, Twitter, Pinterest, LinkedIn).  ...

Facebook Ads for small businesses If you are reading this article, chances are that you are interested in leveraging the power of paid advertising on Facebook to further your business. In this article I discuss the 5 most important reasons why you need to consider using paid advertising on Facebook as a part of your marketing strategy. 1. Facebook has the largest market share among all social media platforms   (source:  sproutsocial ).  Facebook had almost 2. 45 billion monthly active users globally, and it's user base continues to grow. Out of this 269 million users are in India, followed by 183 million in US. And this number is growing fast.  No matter the size of your business, you cannot ignore Facebook. You need it to remain competitive. With such a large base of active users globally, there is always someone out there looking for a product or service like yours.  2. It is more affordable, than you think. You can set your own budget ...