Mailchimp is an all-in-one integrated marketing platform for small businesses; a marketing automation platform and email marketing service.  Let us understand what this means and what is Mailchimp used for? All small businesses need an audience to market their product or service to. Getting online and having a website is a way to do it. Having social media accounts on Facebook , or other platforms is a way to engage with your audience, so is sending out newsletters and emails.  All these are marketing functions which can be performed using a CRM (Customer relationship management) platform like Mailchimp. CRM stands for Customer Relationship Management. A business can maintain a list of its customers, grow its audiences and engage with them using this platform. All businesses and companies want to grow their revenue and expand their reach to by targeting global audiences. Mailchimp provides them with the tools to do so. What is Mailchimp used for? To create and store mailing l...

What is Email Marketing? Email Marketing is the use of email to promote products and/or services to the customers. It is like direct mail but instead of the postal service, it is done electronically over the internet. That makes it an easy and cost-effective way to reach and develop relationships with your customer base. How do I get started with Email marketing?   Choose your email marketing provider Choose your email marketing provider to suit your business needs.  Some popular email marketing providers are:  Infusionsoft (by Keap),  iContact,  myEmma,  Mailchimp,  Mailerlite,  Vertical response,  Campaign Monitor, and  AWeber Build your Email list At this point, it is tempting to buy an email list. Do not do it.  Never buy an email list, earn your subscribers organically. There are many reasons never to buy an email list. Here are a few: You cannot trust the quality of the lists: Some might have spelling mistakes, wrong firs...