You want to have a website for your growing business, but do not know where to start? Whether you are a first time entrepreneur or have been around the block a couple of times, having a checklist of things to consider before you start on your project always helps. In this blog, we give you a checklist of some important points you have to consider before you decide to embark on this process. How will I find a good website designer/developer? The first place to start is your immediate circle. Word-of-Mouth. Reach out to your family, friends and associates to ask if they know someone who can sit with you and help you navigate this journey. Ask for past references. Chances are that you will end up finding someone who meets your needs through these channels.  If this does not work, widen your net. This is where your trusty friend Google comes to help. There are many websites you can find freelance website designers whole are willing to work on your project with your budget. Don't be shy...

A landing page should not be your homepage. A web page should be designed for a specific audience. Before designing a web page, a designer/developer needs to ask an important question: What is the objective of the web page?   A landing page is designed specifically for a campaign. A campaign has a specific goal. A landing page is a web page designed with that specific goal in mind.  Let’s talk about homepages. Your homepage is the front page of your website. It has a lot of information as as compared to a landing page. When visitors on the web, arrive at your website; not all of them will be looking for the same information.  Let us tale the example of people visiting my website. When they arrive at my homepage, some of them might be looking for your services, the others might be interested in my contact information while still others might just want to read my blog. They can locate the information they are looking for and follow the desired internal links to vi...

The importance of having a professional website. Your company’s website is its online identity. It is the first online point of interaction of many potential customers with your business. A great web design is the starting point of  great website development. You have a great idea. You have struggled for years and now you have built a company around your idea. You have clients, they are happy with your work. Now you need to expand. You want an online presence for your business. You need to have potential customers to be able to find you and reach you. You need a website. A well designed, easy to navigate website makes it easier to convert visitors into customers.  Professional website developer or a website builder, which is right for my business?  Many small businesses struggle with how to go about setting up their website. Should you use a popular website builder like Wix, Godaddy, Weebly or hire a professional web developer to build the site?...