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Showing posts from February, 2021

Why 'Content is King' in digital marketing?

  When was this phrase coined? This quote first appeared in an essay in 1996 on the Microsoft website. Bill Gates was describing the future of Internet as a marketplace for content.  What is content and why is it so important? Anything you create on the Internet can be classified as content; from writing for your website, to leaving comments on your favorite blog. Content is very important to a business. Here are 3 reasons why content is so important: 1. Good content improves brand identity Research shows that buyers make purchase decisions based on the brand they identify with. A survey by Dragon Search Marketing found that 61% of consumers buy from brands that produce custom content.  2. Good Content makes you look like an expert and is good for SEO While creating content, you must remember the acronym E-A-T. Any content a business generates should reflect Expertise, Authoritativeness, and Trustworthiness.  Good content with the right keywords in the right place work wonders for SE