In today's digital society, using social media for business is a no brainer.  The big question is: Which platform/s should your company engage in? Should you stick to 2-3 platforms or make accounts on several? How often should you post on each platform? And what type of content should you post? In this blog post, we explain why a business (it may be a single owner business run from a basement office or a multinational corporation with branches in multiple countries) should pay attention to their social media.  Using social media for business We know that every business (no matter the size) needs social media to be able to truly leverage the digital landscape profitably. There are a few reasons why using social media correctly is important for your business.  Reasons why social media is important for business It helps with Brand awareness According to Investopedia , brand awareness is the marketing term used to describe the degree to which consumers recognize a service or ...

  Have you ever wondered what is social media marketing? And why it is important? In this article, we aim to explain what is social media marketing and why should a business engage in it. Social Media Marketing Social Media Marketing (SMM) is a form of digital marketing using social media networks and social media websites.  As of writing this article, there are  95+ social networking sites.  According to a survey (Statista, October 2020), Facebook was the most widely used social media platform globally. In the United States, Facebook was closely followed by You Tube. In today's digital landscape, having a Facebook page for your business has become a no brainer. Even if your business does not engage in ecommerce, and only sells services/products at a physical location.  Social media marketing involves more than just having social media pages/accounts for your business. Say you have a consulting business. You have rented an office space and have a list of client...

We have all heard the saying 'content is the king' in digital marketing, but what does this mean and why is content marketing so important to your overall digital marketing strategy? And does generating and publishing content really help in growing your business? If you have ever wondered about the above questions, this article is for you.  To answer the above questions, the first question we need to answer is What is content writing in digital marketing? According to SEO Guru,  Brian Dean  content writing is the process of planning and creating web content. Creating web content includes writing blogs, social media posts, creating video tutorials, video blogs, podcasts, infographics, photographs, or publishing landing pages, web pages. Anything that your company publishes on the internet can be classified as web content.  Now let us answer another question:   Why do they say 'content is the king' in digital marketing? And why is content marketing such an im...

Goodbye 2020, welcome 2021!  The year 2020 has been a game changer, to say the least. No one can predict with absolute certainty what the year 2021 will be like.  The digital landscape is the hardest to predict. With new technologies and tools being introduced at a neck breaking speed, 2021 hold challenges that not only seem difficult to predict; but often hard to navigate. By now, most businesses have woken up to the reality that they need an online presence. Online presence for most businesses is no longer limited to a website; they need a responsive website  a strong social media presence , and  email marketing among others.  Here is a list of 5 interesting trends in digital marketing to be aware of in the year 2021. Hello Alexa! The use of voice controlled devices like Google Home, Amazon's Alexa, Apple's Siri and Microsoft's Cortona will continue to rise. Smart-home controlled automation has been around for a while now. Due to the lockdown, people are gett...

Are you a small business owner who is wondering how to start using social media for your business? Or does your business have customers in the offline world and you are now wondering if you should invest in creating an online presence for your company? If you have answered yes to any of the questions, you have come to the right place.  This article will answer 2 important questions:  How is a Facebook business page different from a personal profile?  Why does your business needs a Facebook page? A Facebook business page is different from a personal page Personal profile As the name suggests, a personal profile is for a person. You can connect to your friends and family using your personal profile. You can even share important news, updates and photographs. You can get news and updates from organizations and other pages that interest you on your personal profile. Business page A Facebook business page is free to set up. It is your business' online presence on Facebook....

Facebook Ads for small businesses If you are reading this article, chances are that you are interested in leveraging the power of paid advertising on Facebook to further your business. In this article I discuss the 5 most important reasons why you need to consider using paid advertising on Facebook as a part of your marketing strategy. 1. Facebook has the largest market share among all social media platforms   (source:  sproutsocial ).  Facebook had almost 2. 45 billion monthly active users globally, and it's user base continues to grow. Out of this 269 million users are in India, followed by 183 million in US. And this number is growing fast.  No matter the size of your business, you cannot ignore Facebook. You need it to remain competitive. With such a large base of active users globally, there is always someone out there looking for a product or service like yours.  2. It is more affordable, than you think. You can set your own budget ...