There are 31.7 million small businesses in the US. A local business can be classified as a small business. Most of these local (or small) businesses serve their local communities, neighborhoods, counties or states.  In New York alone, 99.8% of all businesses are small businesses . A small, local business is important to the community. And many of these small businesses compete with each other to get the attention of their customers. According to Techjury.com, there are around 200 million active websites.  In this sea of competition, what helps your business website get noticed and attract relevant traffic in the local markets? Local SEO is one strategy most local websites can benefit from. What is Local SEO? Local SEO is implemented to increase the searchability and visibility of a website. This means that when local customers search for a business like yours in your local area, the chances of your website showing on top of the search engine result pages increases with local ...

YES - a simple answer to the question.   As a digital marketing service provider, I find SEO to be one of the toughest services to sell to small businesses. Reason: you cannot see the results immediately. SEO is a long-term strategy to rank your website for relevant keywords. This makes small businesses reluctant to invest resources in SEO.  What makes SEO so important? Let us dig deeper to understand the relevancy of SEO better. What is SEO?   SEO is an acronym for Search Engine Optimization. It refers to the process of optimizing your website (design and content) so that it becomes more attractive to the search engine. This is done in hopes that the search engine will display our website on top of the search engine result pages, sending more organic or unpaid traffic to our website.  Why is SEO relevant to small businesses?  In simplest terms, good SEO helps your website or blog stand out. Google generates 1.1 million GB of internet traffic per minu...