Since you have arrived at this blogpost; chances are that you are a website owner, or someone interested in web development . This tutorial is aimed at businesses considering using Google Tag Manager to help with their marketing needs. Let us begin this article by clearing the basics. This contains answers to some of the common questions businesses have about using the Google Tag Manager. Since Google Tag Manager and Google analytics are closely related, this FAQ also answers some basic questions about Google Analytics. This tutorial is divided into many sections: What is Google Tag Manager? What can I use Google Tag Manager for? What is Google Analytics? Who can install Google Analytics on my website? Do I need to set up both Google Analytics and Google Tag Manager on my website? What kinds of businesses need to install the Google Tag Manager on their website? 1. What is Google Tag Manager? Google Tag Manager is a free tag management system developed by Google that can be used by mark...

Mailchimp is an all-in-one integrated marketing platform for small businesses; a marketing automation platform and email marketing service.  Let us understand what this means and what is Mailchimp used for? All small businesses need an audience to market their product or service to. Getting online and having a website is a way to do it. Having social media accounts on Facebook , or other platforms is a way to engage with your audience, so is sending out newsletters and emails.  All these are marketing functions which can be performed using a CRM (Customer relationship management) platform like Mailchimp. CRM stands for Customer Relationship Management. A business can maintain a list of its customers, grow its audiences and engage with them using this platform. All businesses and companies want to grow their revenue and expand their reach to by targeting global audiences. Mailchimp provides them with the tools to do so. What is Mailchimp used for? To create and store mailing l...

What is Email Marketing? Email Marketing is the use of email to promote products and/or services to the customers. It is like direct mail but instead of the postal service, it is done electronically over the internet. That makes it an easy and cost-effective way to reach and develop relationships with your customer base. How do I get started with Email marketing?   Choose your email marketing provider Choose your email marketing provider to suit your business needs.  Some popular email marketing providers are:  Infusionsoft (by Keap),  iContact,  myEmma,  Mailchimp,  Mailerlite,  Vertical response,  Campaign Monitor, and  AWeber Build your Email list At this point, it is tempting to buy an email list. Do not do it.  Never buy an email list, earn your subscribers organically. There are many reasons never to buy an email list. Here are a few: You cannot trust the quality of the lists: Some might have spelling mistakes, wrong firs...