Goodbye 2020, welcome 2021!  The year 2020 has been a game changer, to say the least. No one can predict with absolute certainty what the year 2021 will be like.  The digital landscape is the hardest to predict. With new technologies and tools being introduced at a neck breaking speed, 2021 hold challenges that not only seem difficult to predict; but often hard to navigate. By now, most businesses have woken up to the reality that they need an online presence. Online presence for most businesses is no longer limited to a website; they need a responsive website  a strong social media presence , and  email marketing among others.  Here is a list of 5 interesting trends in digital marketing to be aware of in the year 2021. Hello Alexa! The use of voice controlled devices like Google Home, Amazon's Alexa, Apple's Siri and Microsoft's Cortona will continue to rise. Smart-home controlled automation has been around for a while now. Due to the lockdown, people are gett...

What does a digital marketing consultant do? A digital consultant aka digital marketing consultant is someone who is hired by a business to help them leverage marketing the business through electronic channels.  Digital marketing consultants  utilize the computer, internet or other social media platforms and technologies to promote a product or a service. They can be hired to work on a specific project. They work as a part of a team or can work independently. A digital marketing consultant works to raise brand awareness and lead generation through digital channels. They help with advertising - paid or free. Digital marketing for small business In today's environment, every business needs an online presence to remain profitable and retain customers. Many companies are large enough to be able to manage all their marketing functions using a team of in-house specialists, while others outsource this to dedicated agencies or individuals.  A dig...