Whether you maintain a blog for hobby or for a company, you need to know how to determine if your blog is a success or not. To determine this, you need to monitor the online traffic that visits your blog. Google Analytics is an excellent tool to have to do that. Once you do that, you need to know the Google Analytics metrics to monitor to determine if your blog is reaching the intended audience and is performing as it should or not.  RELATED: Do I need to set up Google Analytics for my website? How will it help my business grow?  Consider this scenario: You have 2 blog posts. The first blog post receives a 100 hits per day, but all of the traffic leaves your domain within 10 seconds of your website loading in their browser. You have another blog post that gets only 75 visitors per day, but almost all of those visitors spend few minutes browsing through all the other pages or posts on your website. Which blog post will you consider to be more successful, blog post 1 or 2? and w...

What is keyword research in SEO and why is it important? Have you ever wondered about keyword research and why is it important to your SEO strategy? We have you covered. In this guide we explain some definitions, show you how to use a free tool for keyword research and explain to you why it is important to do it before you implement your SEO strategy. What is a keyword? Keyword is a word or a string of words (called a phase) that users type into the search engines, to find the content they want. The most common search engine users use to find information is Google . These keywords can also be referred to as ' SEO keywords ' or 'Search Queries'. Though these terms are often used interchangeably, there is a difference between the two terms . Keywords are used to for SEO purposes, while search queries are what the user type in the search engines to locate the information they need.  Another common tern is long-tail keywords. Long-tail Keywords are usually longer than most...

  When was this phrase coined? This quote first appeared in an essay in 1996 on the Microsoft website. Bill Gates was describing the future of Internet as a marketplace for content.  What is content and why is it so important? Anything you create on the Internet can be classified as content; from writing for your website, to leaving comments on your favorite blog. Content is very important to a business. Here are 3 reasons why content is so important: 1. Good content improves brand identity Research shows that buyers make purchase decisions based on the brand they identify with. A survey by Dragon Search Marketing found that 61% of consumers buy from brands that produce custom content.  2. Good Content makes you look like an expert and is good for SEO While creating content, you must remember the acronym E-A-T. Any content a business generates should reflect Expertise, Authoritativeness, and Trustworthiness.  Good content with the right keywords in the right place ...

We have all heard the saying 'content is the king' in digital marketing, but what does this mean and why is content marketing so important to your overall digital marketing strategy? And does generating and publishing content really help in growing your business? If you have ever wondered about the above questions, this article is for you.  To answer the above questions, the first question we need to answer is What is content writing in digital marketing? According to SEO Guru,  Brian Dean  content writing is the process of planning and creating web content. Creating web content includes writing blogs, social media posts, creating video tutorials, video blogs, podcasts, infographics, photographs, or publishing landing pages, web pages. Anything that your company publishes on the internet can be classified as web content.  Now let us answer another question:   Why do they say 'content is the king' in digital marketing? And why is content marketing such an im...