Are you wondering what is 'Web Analytics'? and why is it important for your website?  In this article, we will explain define web analytics, discuss a tool most commonly used by businesses and why you should use it too.  What is Web Analytics? Website Analytics, or Web Analytics, refers to the collection, processing, measurement, and reporting of data generated on the web.  Simple enough! No, not really. The next question here is what actually is this 'data' and how is it generated? Simply put, all users of the website (human or non-human) generate data by the activities they perform online. Measuring this online data is one of the jobs performed by a web analytics tool. Processing it into usable information and reporting is another.  Web analytics provides you usable information about the users that visit your web property.  Why is Web Analytics important?  It helps you measure how well your website is performing. It helps you set goals and work towa...

Yes, you do need to set up Google Analytics on your web property to track and understand visitors. Data gathered using Google Analytics will give you useful insights that can be used for marketing purposes. If you have ever wondered whether you need to set up Google Analytics for your website and why, this article is for you.  What is Google Analytics?  Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is used by website owners to understand traffic to their web property (website or an app). The data collected by Google Analytics is anonymous.  This means that that It does not collect personally identifiable data like your name and email address. What data does Google Analytics collect and how can I use it to help my business?  When a user visits your property, Google Analytics starts tracking the visitor and collecting data. At its basic set up, it collects data like: Time of visit, page visited, and time spent...

Google My Business aka Google Business Profile is a free, easy to use online tool provided by Google for small businesses.  With a Google Business Profile, businesses can create a listing to easily connect to their customers across Google Search and Maps, post updates and see how customers are interacting with their business on Google. It is increasing important that businesses use their Google Business Profile listing to manage their online presence. If you are a local business, you must have a Google Business Profile listing. You need to optimize your Google Business Profile listing to reflect your service. Be sure to update all required information including website, name, phone number, street address (important for location in Maps) and work hours. Make sure you remain consistent with this information throughout the internet. Why is Google Business Profile important  Google is the world's most widely used search engine. When users search for local businesse...