Below is a list of 5 of our most visited blogs of the year 2020.  1. Email marketing tutorial for small businesses As the name suggests, this is a tutorial for small, mid-sized businesses We use Mailchimp as our email automation provider in this tutorial. If you have ever wondered about email marketing or Mailchimp, this is a great place to start.  Want to send out a weekly or monthly newsletter to your audience, but don't know how to? Read this blog post and follow along. 2. Google My Business: A tutorial for small businesses Our next most visited blog of 2020 is another tutorial aimed at small, to mid-sized businesses.  Have you ever wondered about using the free tool called ' Google My Business ' offered by Google to grow your business. If so, you have come to the right place. In this post you will learn about how to start using this tool for your business. 3.  Google AdWords or Facebook advertising: Which is better for small businesses? Have you ever wondered abo...

Goodbye 2020, welcome 2021!  The year 2020 has been a game changer, to say the least. No one can predict with absolute certainty what the year 2021 will be like.  The digital landscape is the hardest to predict. With new technologies and tools being introduced at a neck breaking speed, 2021 hold challenges that not only seem difficult to predict; but often hard to navigate. By now, most businesses have woken up to the reality that they need an online presence. Online presence for most businesses is no longer limited to a website; they need a responsive website  a strong social media presence , and  email marketing among others.  Here is a list of 5 interesting trends in digital marketing to be aware of in the year 2021. Hello Alexa! The use of voice controlled devices like Google Home, Amazon's Alexa, Apple's Siri and Microsoft's Cortona will continue to rise. Smart-home controlled automation has been around for a while now. Due to the lockdown, people are gett...

Mailchimp is an all-in-one integrated marketing platform for small businesses; a marketing automation platform and email marketing service.  Let us understand what this means and what is Mailchimp used for? All small businesses need an audience to market their product or service to. Getting online and having a website is a way to do it. Having social media accounts on Facebook , or other platforms is a way to engage with your audience, so is sending out newsletters and emails.  All these are marketing functions which can be performed using a CRM (Customer relationship management) platform like Mailchimp. CRM stands for Customer Relationship Management. A business can maintain a list of its customers, grow its audiences and engage with them using this platform. All businesses and companies want to grow their revenue and expand their reach to by targeting global audiences. Mailchimp provides them with the tools to do so. What is Mailchimp used for? To create and store mailing l...

What is Email Marketing? Email Marketing is the use of email to promote products and/or services to the customers. It is like direct mail but instead of the postal service, it is done electronically over the internet. That makes it an easy and cost-effective way to reach and develop relationships with your customer base. How do I get started with Email marketing?   Choose your email marketing provider Choose your email marketing provider to suit your business needs.  Some popular email marketing providers are:  Infusionsoft (by Keap),  iContact,  myEmma,  Mailchimp,  Mailerlite,  Vertical response,  Campaign Monitor, and  AWeber Build your Email list At this point, it is tempting to buy an email list. Do not do it.  Never buy an email list, earn your subscribers organically. There are many reasons never to buy an email list. Here are a few: You cannot trust the quality of the lists: Some might have spelling mistakes, wrong firs...