In this article we will discuss what is paid advertising, why should a small business consider using paid leads, and how should they go about doing it. Let us define some terms used in this article :   Paid advertising : The process of marketing your content through paid methods. SEM : Search Engine Marketing. This is a process of internet marketing that promotes a website by increasing its visibility website in search engine result pages (SERP).  SMM : Social Media Marketing. This is a process of internet marketing that utilizes the social media platforms as a marketing tool.  Leads: Any user who is interested in interacting with the services or products sold by your company. They may not be ready to make a purchase immediately, but may do so in the future.  How do I start out with paid advertising:  Paid Ads can be implemented on the search engines (like Google, Bing or Yahoo) or on Social media platforms (like Facebook, Twitter, Pinterest, LinkedIn).  ...