Have you ever wondered what is social media marketing? And why it is important? In this article, we aim to explain what is social media marketing and why should a business engage in it. Social Media Marketing Social Media Marketing (SMM) is a form of digital marketing using social media networks and social media websites.  As of writing this article, there are  95+ social networking sites.  According to a survey (Statista, October 2020), Facebook was the most widely used social media platform globally. In the United States, Facebook was closely followed by You Tube. In today's digital landscape, having a Facebook page for your business has become a no brainer. Even if your business does not engage in ecommerce, and only sells services/products at a physical location.  Social media marketing involves more than just having social media pages/accounts for your business. Say you have a consulting business. You have rented an office space and have a list of client...

We have all heard the saying 'content is the king' in digital marketing, but what does this mean and why is content marketing so important to your overall digital marketing strategy? And does generating and publishing content really help in growing your business? If you have ever wondered about the above questions, this article is for you.  To answer the above questions, the first question we need to answer is What is content writing in digital marketing? According to SEO Guru,  Brian Dean  content writing is the process of planning and creating web content. Creating web content includes writing blogs, social media posts, creating video tutorials, video blogs, podcasts, infographics, photographs, or publishing landing pages, web pages. Anything that your company publishes on the internet can be classified as web content.  Now let us answer another question:   Why do they say 'content is the king' in digital marketing? And why is content marketing such an im...