When was this phrase coined? This quote first appeared in an essay in 1996 on the Microsoft website. Bill Gates was describing the future of Internet as a marketplace for content.  What is content and why is it so important? Anything you create on the Internet can be classified as content; from writing for your website, to leaving comments on your favorite blog. Content is very important to a business. Here are 3 reasons why content is so important: 1. Good content improves brand identity Research shows that buyers make purchase decisions based on the brand they identify with. A survey by Dragon Search Marketing found that 61% of consumers buy from brands that produce custom content.  2. Good Content makes you look like an expert and is good for SEO While creating content, you must remember the acronym E-A-T. Any content a business generates should reflect Expertise, Authoritativeness, and Trustworthiness.  Good content with the right keywords in the right place ...