Are you wondering what is 'Web Analytics'? and why is it important for your website?  In this article, we will explain define web analytics, discuss a tool most commonly used by businesses and why you should use it too.  What is Web Analytics? Website Analytics, or Web Analytics, refers to the collection, processing, measurement, and reporting of data generated on the web.  Simple enough! No, not really. The next question here is what actually is this 'data' and how is it generated? Simply put, all users of the website (human or non-human) generate data by the activities they perform online. Measuring this online data is one of the jobs performed by a web analytics tool. Processing it into usable information and reporting is another.  Web analytics provides you usable information about the users that visit your web property.  Why is Web Analytics important?  It helps you measure how well your website is performing. It helps you set goals and work towa...

Are you a small business owner who is wondering how to start using social media for your business? Or does your business have customers in the offline world and you are now wondering if you should invest in creating an online presence for your company? If you have answered yes to any of the questions, you have come to the right place.  This article will answer 2 important questions:  How is a Facebook business page different from a personal profile?  Why does your business needs a Facebook page? A Facebook business page is different from a personal page Personal profile As the name suggests, a personal profile is for a person. You can connect to your friends and family using your personal profile. You can even share important news, updates and photographs. You can get news and updates from organizations and other pages that interest you on your personal profile. Business page A Facebook business page is free to set up. It is your business' online presence on Facebook....

Yes, you do need to set up Google Analytics on your web property to track and understand visitors. Data gathered using Google Analytics will give you useful insights that can be used for marketing purposes. If you have ever wondered whether you need to set up Google Analytics for your website and why, this article is for you.  What is Google Analytics?  Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is used by website owners to understand traffic to their web property (website or an app). The data collected by Google Analytics is anonymous.  This means that that It does not collect personally identifiable data like your name and email address. What data does Google Analytics collect and how can I use it to help my business?  When a user visits your property, Google Analytics starts tracking the visitor and collecting data. At its basic set up, it collects data like: Time of visit, page visited, and time spent...

What is Email Marketing? Email Marketing is the use of email to promote products and/or services to the customers. It is like direct mail but instead of the postal service, it is done electronically over the internet. That makes it an easy and cost-effective way to reach and develop relationships with your customer base. How do I get started with Email marketing?   Choose your email marketing provider Choose your email marketing provider to suit your business needs.  Some popular email marketing providers are:  Infusionsoft (by Keap),  iContact,  myEmma,  Mailchimp,  Mailerlite,  Vertical response,  Campaign Monitor, and  AWeber Build your Email list At this point, it is tempting to buy an email list. Do not do it.  Never buy an email list, earn your subscribers organically. There are many reasons never to buy an email list. Here are a few: You cannot trust the quality of the lists: Some might have spelling mistakes, wrong firs...