In this article we will discuss what is paid advertising, why should a small business consider using paid leads, and how should they go about doing it. Let us define some terms used in this article :   Paid advertising : The process of marketing your content through paid methods. SEM : Search Engine Marketing. This is a process of internet marketing that promotes a website by increasing its visibility website in search engine result pages (SERP).  SMM : Social Media Marketing. This is a process of internet marketing that utilizes the social media platforms as a marketing tool.  Leads: Any user who is interested in interacting with the services or products sold by your company. They may not be ready to make a purchase immediately, but may do so in the future.  How do I start out with paid advertising:  Paid Ads can be implemented on the search engines (like Google, Bing or Yahoo) or on Social media platforms (like Facebook, Twitter, Pinterest, LinkedIn).  ...

 Are you wondering what is 'Web Analytics'? and why is it important for your website?  In this article, we will explain define web analytics, discuss a tool most commonly used by businesses and why you should use it too.  What is Web Analytics? Website Analytics, or Web Analytics, refers to the collection, processing, measurement, and reporting of data generated on the web.  Simple enough! No, not really. The next question here is what actually is this 'data' and how is it generated? Simply put, all users of the website (human or non-human) generate data by the activities they perform online. Measuring this online data is one of the jobs performed by a web analytics tool. Processing it into usable information and reporting is another.  Web analytics provides you usable information about the users that visit your web property.  Why is Web Analytics important?  It helps you measure how well your website is performing. It helps you set goals and work towa...

Are you a small business owner who is wondering how to start using social media for your business? Or does your business have customers in the offline world and you are now wondering if you should invest in creating an online presence for your company? If you have answered yes to any of the questions, you have come to the right place.  This article will answer 2 important questions:  How is a Facebook business page different from a personal profile?  Why does your business needs a Facebook page? A Facebook business page is different from a personal page Personal profile As the name suggests, a personal profile is for a person. You can connect to your friends and family using your personal profile. You can even share important news, updates and photographs. You can get news and updates from organizations and other pages that interest you on your personal profile. Business page A Facebook business page is free to set up. It is your business' online presence on Facebook....

Yes, you do need to set up Google Analytics on your web property to track and understand visitors. Data gathered using Google Analytics will give you useful insights that can be used for marketing purposes. If you have ever wondered whether you need to set up Google Analytics for your website and why, this article is for you.  What is Google Analytics?  Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is used by website owners to understand traffic to their web property (website or an app). The data collected by Google Analytics is anonymous.  This means that that It does not collect personally identifiable data like your name and email address. What data does Google Analytics collect and how can I use it to help my business?  When a user visits your property, Google Analytics starts tracking the visitor and collecting data. At its basic set up, it collects data like: Time of visit, page visited, and time spent...