A landing page should not be your homepage. A web page should be designed for a specific audience. Before designing a web page, a designer/developer needs to ask an important question: What is the objective of the web page?   A landing page is designed specifically for a campaign. A campaign has a specific goal. A landing page is a web page designed with that specific goal in mind.  Let’s talk about homepages. Your homepage is the front page of your website. It has a lot of information as as compared to a landing page. When visitors on the web, arrive at your website; not all of them will be looking for the same information.  Let us tale the example of people visiting my website. When they arrive at my homepage, some of them might be looking for your services, the others might be interested in my contact information while still others might just want to read my blog. They can locate the information they are looking for and follow the desired internal links to vi...

Google My Business aka Google Business Profile is a free, easy to use online tool provided by Google for small businesses.  With a Google Business Profile, businesses can create a listing to easily connect to their customers across Google Search and Maps, post updates and see how customers are interacting with their business on Google. It is increasing important that businesses use their Google Business Profile listing to manage their online presence. If you are a local business, you must have a Google Business Profile listing. You need to optimize your Google Business Profile listing to reflect your service. Be sure to update all required information including website, name, phone number, street address (important for location in Maps) and work hours. Make sure you remain consistent with this information throughout the internet. Why is Google Business Profile important  Google is the world's most widely used search engine. When users search for local businesse...

What does a digital marketing consultant do? A digital consultant aka digital marketing consultant is someone who is hired by a business to help them leverage marketing the business through electronic channels.  Digital marketing consultants  utilize the computer, internet or other social media platforms and technologies to promote a product or a service. They can be hired to work on a specific project. They work as a part of a team or can work independently. A digital marketing consultant works to raise brand awareness and lead generation through digital channels. They help with advertising - paid or free. Digital marketing for small business In today's environment, every business needs an online presence to remain profitable and retain customers. Many companies are large enough to be able to manage all their marketing functions using a team of in-house specialists, while others outsource this to dedicated agencies or individuals.  A dig...

What is web accessibility? The process of designing and developing websites and web tools in such a way that people of varying abilities can perceive, interact, understand and navigate the web. Making web content accessible to all individuals benefits the society and businesses alike. Standards of web accessibility, also known as the Web Content Accessibility Guidelines, are defined by the World Wide Web Consortium (W3C). (source:  Flaticon ) Why do we need them?  The web, or the internet, has become an integral part of our lives. It encompasses all areas of our lives including economic, educational, social and professional. This makes it important that people with disabilities can have the same access to information and communication as everyone else.  How does it apply to you? Making information accessible to everyone makes for a more just and open society for all of us. According to WHO (World Health Organization) around 15% of the world's po...