Why your homepage should not be your landing page?

A landing page should not be your homepage. A web page should be designed for a specific audience. Before designing a web page, a designer/developer needs to ask an important question: What is the objective of the web page?

A landing page is designed specifically for a campaign. A campaign has a specific goal. A landing page is a web page designed with that specific goal in mind.

Let’s talk about homepages. Your homepage is the front page of your website. It has a lot of information as as compared to a landing page. When visitors on the web, arrive at your website; not all of them will be looking for the same information.

Let us tale the example of people visiting my website. When they arrive at my homepage, some of them might be looking for your services, the others might be interested in my contact information while still others might just want to read my blog. They can locate the information they are looking for and follow the desired internal links to visit the pages they need to go to.

Now lets talk about the information on my landing page. The only information my landing page has, is the information about my campaign. It has a clearly displayed CTA (call to action) button which is the only exit point you can get to after you fill up the information about the offer.

Example of a landing page with a CTA button.

To summarize, we can say that a landing page only has specific information and also a well laid out plan of action ie. fill out information required for the offer. It also has a prominent, clearly displayed CTA (call to action) button. While a homepage has more information on it, and more exit points (internal links they can follow to reach other pages).

Want a website? Start here: Things I need to consider before I talk to my designer.

You want to have a website for your growing business, but do not know where to start? Whether you are a first time entrepreneur or have been around the block a couple of times, having a checklist of things to consider before you start on your project always helps. In this blog, we give you a checklist of some important points you have to consider before you decide to embark on this process. How will I find a good website designer/developer? The first place to start is your immediate circle. Word-of-Mouth. Reach out to your family, friends and associates to ask if they know someone who can sit with you and help you navigate this journey. Ask for past references. Chances are that you will end up finding someone who meets your needs through these channels. If this does not work, widen your net. This is where your trusty friend Google comes to help. There are many websites you can find freelance website designers whole are willing to work on your project with your budget. Don't be shy

A Guide to YouTube SEO: How to make video a part of your marketing strategy?

The use of video as a marketing tool is increasing rapidly. YouTube is not just a platform for creating and uploading video content, it is the world's second largest search engine. Creating video content on YouTube can help a business drive social engagement, increase online conversions , engage online audience visually and increase your bottom line. Plus, YouTube is great for SEO (search Engine optimization), because it increases online visibility of your website. So, whether you decide to place a video on your homepage or decide to use it on your landing page, video content should be a part of your marketing strategy. Here is a guide on how to do YouTube SEO. In this article we have outlined 3 easy to follow steps to help you successfully use video in your content marketing strategy. Keyword research Creating and uploading video content Measuring Success How to do YouTube SEO? Keyword Research This is the first step to create video content successfully. Why is this step impor

Email marketing tutorial for small businesses

What is Email Marketing? Email Marketing is the use of email to promote products and/or services to the customers. It is like direct mail but instead of the postal service, it is done electronically over the internet. That makes it an easy and cost-effective way to reach and develop relationships with your customer base. How do I get started with Email marketing? Choose your email marketing provider Choose your email marketing provider to suit your business needs. Some popular email marketing providers are: Infusionsoft (by Keap), iContact, myEmma, Mailchimp, Mailerlite, Vertical response, Campaign Monitor, and AWeber Build your Email list At this point, it is tempting to buy an email list. Do not do it. Never buy an email list, earn your subscribers organically. There are many reasons never to buy an email list. Here are a few: You cannot trust the quality of the lists: Some might have spelling mistakes, wrong first names, incomplete data. You come across as a spammer: The

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