Why your homepage should not be your landing page?

A landing page should not be your homepage. A web page should be designed for a specific audience. Before designing a web page, a designer/developer needs to ask an important question: What is the objective of the web page?

A landing page is designed specifically for a campaign. A campaign has a specific goal. A landing page is a web page designed with that specific goal in mind.

Let’s talk about homepages. Your homepage is the front page of your website. It has a lot of information as as compared to a landing page. When visitors on the web, arrive at your website; not all of them will be looking for the same information.

Let us tale the example of people visiting my website. When they arrive at my homepage, some of them might be looking for your services, the others might be interested in my contact information while still others might just want to read my blog. They can locate the information they are looking for and follow the desired internal links to visit the pages they need to go to.

Now lets talk about the information on my landing page. The only information my landing page has, is the information about my campaign. It has a clearly displayed CTA (call to action) button which is the only exit point you can get to after you fill up the information about the offer.

Example of a landing page with a CTA button.

To summarize, we can say that a landing page only has specific information and also a well laid out plan of action ie. fill out information required for the offer. It also has a prominent, clearly displayed CTA (call to action) button. While a homepage has more information on it, and more exit points (internal links they can follow to reach other pages).

Want a website? Start here: Things I need to consider before I talk to my designer.

You want to have a website for your growing business, but do not know where to start? Whether you are a first time entrepreneur or have been around the block a couple of times, having a checklist of things to consider before you start on your project always helps. In this blog, we give you a checklist of some important points you have to consider before you decide to embark on this process. How will I find a good website designer/developer? The first place to start is your immediate circle. Word-of-Mouth. Reach out to your family, friends and associates to ask if they know someone who can sit with you and help you navigate this journey. Ask for past references. Chances are that you will end up finding someone who meets your needs through these channels. If this does not work, widen your net. This is where your trusty friend Google comes to help. There are many websites you can find freelance website designers whole are willing to work on your project with your budget. Don't be shy...

Keyword research in SEO

What is keyword research in SEO and why is it important? Have you ever wondered about keyword research and why is it important to your SEO strategy? We have you covered. In this guide we explain some definitions, show you how to use a free tool for keyword research and explain to you why it is important to do it before you implement your SEO strategy. What is a keyword? Keyword is a word or a string of words (called a phase) that users type into the search engines, to find the content they want. The most common search engine users use to find information is Google . These keywords can also be referred to as ' SEO keywords ' or 'Search Queries'. Though these terms are often used interchangeably, there is a difference between the two terms . Keywords are used to for SEO purposes, while search queries are what the user type in the search engines to locate the information they need. Another common tern is long-tail keywords. Long-tail Keywords are usually longer than most...

Is search engine optimization still relevant? and should I invest in it?

YES - a simple answer to the question. As a digital marketing service provider, I find SEO to be one of the toughest services to sell to small businesses. Reason: you cannot see the results immediately. SEO is a long-term strategy to rank your website for relevant keywords. This makes small businesses reluctant to invest resources in SEO. What makes SEO so important? Let us dig deeper to understand the relevancy of SEO better. What is SEO? SEO is an acronym for Search Engine Optimization. It refers to the process of optimizing your website (design and content) so that it becomes more attractive to the search engine. This is done in hopes that the search engine will display our website on top of the search engine result pages, sending more organic or unpaid traffic to our website. Why is SEO relevant to small businesses? In simplest terms, good SEO helps your website or blog stand out. Google generates 1.1 million GB of internet traffic per minu...

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