Skip to main content

4 reasons why you need to hire a web developer instead of using a website builder for your website

Image
Written by On

The importance of having a professional website.

Your company’s website is its online identity. It is the first online point of interaction of many potential customers with your business. A great web design is the starting point of  great website development.

You have a great idea. You have struggled for years and now you have built a company around your idea. You have clients, they are happy with your work. Now you need to expand. You want an online presence for your business. You need to have potential customers to be able to find you and reach you. You need a website. A well designed, easy to navigate website makes it easier to convert visitors into customers. 


Professional website developer or a website builder, which is right for my business? 

Many small businesses struggle with how to go about setting up their website. Should you use a popular website builder like Wix, Godaddy, Weebly or hire a professional web developer to build the site? Which will benefit your company the most? Which is a more economical choice? Hiring a professional web developer to develop your website may seem to be expensive upfront but pays for itself in the long run.

A website’s main job is to capture attention. Most internet users who end up on your company’s website, fall into 2 broad categories:
  1. Customers or clients of your business who have previously interacted with your business in the past.
  2. Web users who are looking for businesses like yours and who have found your website through an online search or an offline recommendation.

Users that fall in the first category usually know your company’s URL and can easily find your business by typing the URL. Users that fall in the second category are potential customers for your business. They are the ones who find your company’s website through browsing or a google search.

A good looking and easy to use website, encourages the users to interact with not just the content of your website, but also encourages them to interact with your business. With the correct incentives, online users that fall in the second category of visitor to your website as described above, go from being visitors to paying customers for your business.

Here are 4 points backed by statistical data that prove hiring a professional to develop a customized website to fit your business’s needs is a good decision. A well-designed website means increased profit.

  1. Good SEO = increased traffic
  2. Better page performance
  3. Design matters
  4. Great website design as an effective and economical way of content marketing

 1. Good SEO = increased traffic

SEO (Search Engine Optimization) increased your site’s visibility to search engines. A great SEO strategy makes websites more likely to appear in internet searches.

According to Sistrix, the click probability of the result on the first place on the SERP is almost 60%, while position 2 gets only 15% of the clicks. The 11th (first position on page 2 ) position gets only 0.19% of the clicks.

Once your business’s website gets found in a google search, you have to capture the attention of the user. A well-designed website captures the attention of the user and encourages them to interact with the site and the business.

2. Better page performance

According to the American Marketing Association website, an average consumer is exposed to 10,000 brands a day. Microsoft concludes that an average person’s attention span is just eight seconds.

That means when a web user visits your business’s website, you have just eight seconds to convert him from a casual visitor to a paying customer. A web page that loads quickly is vital towards that end.

According to Radware, 51% of the US shoppers said they would abandon a purchase if the site was too slow. That means that a business is losing more than half its customers if its website is too slow to load.

A professional web developer can help increase the loading speed of a website. Good code and optimized images that load quickly are just some of the things that can make a website more efficient and user friendly.

3. Design matters

A well-planned website, an easy UI (user interface) that makes the website easy to navigate and that provides great UX (user experience) are indispensable in today’s digital world. A professional can help ensure your company’s website incorporates this. According to the marketing statistics collected by Forbes, 38% of users say they will stop interacting with a website if the layout is unattractive.

4. Great website design as an effective and economical way of content marketing

Good, engaging content that can be shared easily across channels is an easy and effective method to raise your brand awareness, establish yourself as an authority in your specialization and increasing the quality and quantity of traffic to your website.  


Labels:

Popular Posts

Want a website? Start here: Things I need to consider before I talk to my designer.

Written by On
You want to have a website for your growing business, but do not know where to start? Whether you are a first time entrepreneur or have been around the block a couple of times, having a checklist of things to consider before you start on your project always helps. In this blog, we give you a checklist of some important points you have to consider before you decide to embark on this process. How will I find a good website designer/developer? The first place to start is your immediate circle. Word-of-Mouth. Reach out to your family, friends and associates to ask if they know someone who can sit with you and help you navigate this journey. Ask for past references. Chances are that you will end up finding someone who meets your needs through these channels.  If this does not work, widen your net. This is where your trusty friend Google comes to help. There are many websites you can find freelance website designers whole are willing to work on your project with your budget. Don't be shy...
Read more

Keyword research in SEO

Written by On
What is keyword research in SEO and why is it important? Have you ever wondered about keyword research and why is it important to your SEO strategy? We have you covered. In this guide we explain some definitions, show you how to use a free tool for keyword research and explain to you why it is important to do it before you implement your SEO strategy. What is a keyword? Keyword is a word or a string of words (called a phase) that users type into the search engines, to find the content they want. The most common search engine users use to find information is Google . These keywords can also be referred to as ' SEO keywords ' or 'Search Queries'. Though these terms are often used interchangeably, there is a difference between the two terms . Keywords are used to for SEO purposes, while search queries are what the user type in the search engines to locate the information they need.  Another common tern is long-tail keywords. Long-tail Keywords are usually longer than most...
Read more

A Guide to YouTube SEO: How to make video a part of your marketing strategy?

Written by On
  The use of video as a marketing tool is increasing rapidly. YouTube is not just a platform for creating and uploading video content, it is the world's second largest search engine.  Creating video content on YouTube can help a business drive social engagement, increase online conversions , engage online audience visually and increase your bottom line. Plus, YouTube is great for SEO (search Engine optimization), because it increases online visibility of your website. So, whether you decide to place a video on your homepage or decide to use it on your landing page, video content should be a part of your marketing strategy. Here is a guide on how to do YouTube SEO. In this article we have outlined 3 easy to follow steps to help you successfully use video in your content marketing strategy.  Keyword research Creating and uploading video content Measuring Success How to do YouTube SEO? Keyword Research This is the first step to create video content successfully. Why is this ...
Read more