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Should I hire a Digital Marketing Agency to do my SEO?

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As a business owner, chances are that you have toyed with this question 'should I hire a digital marketing agency to do my SEO or do it in-house?', or maybe you are still wondering about it. In this blog post, we will discuss some reasons on why hiring a dedicated team to handle some of your marketing needs is a good idea.  A lot of businesses are tempted to do it in-house. We completely understand this temptation to DIY, and will try and explain why it is a good idea to let the professionals handle it for you.

If you want to increase the visibility of your website online, you need to have it optimized. SEO stands for search engine optimization. It includes making your website easier to crawl and index by the search engine. A well optimized website, helps increase the organic traffic and improve the overall popularity of your website. 

Why should you hire a Digital Agency to handle your SEO?

Below are 4 reasons you as to why you need to outsource your SEO to a Digital Agency/Consultant. 

You can concentrate on your business

You have a great idea you are passionate about and have built a business around it. Now you need help getting the word out. Trying to do it all yourself is stretching yourself too thin. SEO (aka search engine optimization) is a time-consuming task. Outsourcing it to a professional agency or a consultant saves you time, time that you can invest in working on your business. It can work out to be economical over the long run

Doing it yourself, can be very tempting, especially if you are starting out. It can seem like a good deal because it saves you money upfront. However, it may not end up being a good deal in the long run. This is especially important as your business starts growing. 

Expert advice, relevant to your industry

Having a professional (or a team of professionals) ensures that you get updated, expert advice that enables you to remain relevant to the industry. You are an expert at your business, don't you deserve to get expert advise on how to grow it? 

SEO has become an ever-increasing complex task every business has to deal with. A trained professional can handle these complexities better giving you expert advice along the way. It leads to better outcomes which in turn will help boost your business' bottom line.

Access to better tools

Professionals bring their experience on the table. This means having access to someone who has 'walked the walk' before you. This also means access to better resources for your business needs. This means you getting up to date advice, pulse on the current trends, resulting in better keywords and search queries in your niche market. This improves your performance eventually boosting your bottom line. 

Resources include tools, both paid and free. Professionals have the ability to interpret data supplied by the tools and give you actionable information or insights to grow your business. Hiring someone with this ability, will help you grow, retain customers and open up new channels for revenue.


Fig 1:Infographics

Multi-channel approach

SEO does not happen in vacuum. For SEO to work efficiently, you need a multichannel approach.  Activities like updating your Google My Business profile, writing and updating blogs, maintaining social media profiles like Facebook, Twitter, Instagram have to work simultaneously to give you the results you need. These overheads can be handled easily and seamlessly by a professional. 

Your potential and current clients are ready to connect with your business through multiple channels, shouldn't you be where they are?  

More organic traffic, increased sales

A well optimized website and a well-executed SEO plan helps to increase the organic traffic to your website. This results exposure to more customers who are interested in your business resulting in increased sales, which in turn is better for your business.

About the Author

Anandi Merchant has been helping businesses like yours navigate the digital landscape and built a stronger online identity using digital services. She is an expert in SEO. She uses a multi-channel approach to help grow your business. She can help you take the next steps towards a better digital strategy to help you move ahead. You can reach her here.

Original article published in November 2021. Updated to add value with Infographics and new information for accuracy. Google My Business is now called Google Business Profile.

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